Peloton Interactive Inc. (NASDAQ: PTON) saw its stock climb 11% before market close on Wednesday following the announcement of Peloton Repowered, a new resale marketplace aimed at expanding the company’s preowned equipment offerings.
Launched on Tuesday and currently in beta, Peloton Repowered allows customers to buy and sell used Peloton bikes and accessories within select metro areas — specifically Boston, New York City, and Washington, D.C. The company confirmed the rollout to Retail Dive, with plans to expand the service nationwide in the coming months.
The platform is designed to connect local buyers and sellers, creating a streamlined, Peloton-supported resale process. Sellers using the marketplace receive 70% of the final sale price and are rewarded with a discount on new Peloton equipment — ranging from $200 to $600, depending on the product purchased.
Buyers also benefit from the new system. Instead of the standard $95 activation fee for used Peloton equipment, Repowered buyers will pay a reduced $45 activation fee.
Investors appeared to respond positively to the initiative, viewing it as a strategic move to stimulate customer engagement, drive new equipment sales, and tap into the growing demand for affordable fitness tech. The jump in stock value reflects renewed optimism about Peloton’s ability to innovate and adapt in a competitive connected fitness market.
As Peloton Repowered scales beyond its initial markets, its performance will be closely watched as a potential catalyst for sustainable growth and consumer retention.
