Salesforce Reports Einstein GPT

Written by Leland Li

March 7, 2023

Salesforce (NYSE: CRM) has announced the launch of Einstein GPT, world’s first generative AI CRM technology to deliver AI-created content across sales, service, marketing, commerce, and IT interaction at hyperscale. Saleforce will utilize Einstein GPT to transform every customer experience with generative AI. Einstein GPT will infuse Salesforce’s proprietary AI models with generative AI technology from an ecosystem of partners and real-time data from the Salesforce Data Cloud.

“The world is experiencing one of the most profound technological shifts with the rise of real-time technologies and generative AI. This comes at a pivotal moment as every company is focused on connecting with their customers in more intelligent, automated, and personalized ways,” said Marc Benioff, CEO of Salesforce. “Einstein GPT, in combination with our Data Cloud and integrated in all of our clouds as well as Tableau, MuleSoft, and Slack, is another way we are opening the door to the AI future for all our customers, and we’ll be integrating with OpenAI at launch.”

Salesforce combines OpenAI’s ChatGPT technology with Saleforce’s private AI models to provide relevant and trusted AI-generated content. “We’re excited to apply the power of OpenAI’s technology to CRM,” said Sam Altman, CEO of OpenAI. “This will allow more people to benefit from this technology, and it allows us to learn more about real-world usage, which is critical to the responsible development and deployment of AI — a belief that Salesforce shares with us.”





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