Snap Inc. (NYSE: SNAP) announced AR Enterprise Services to enable businesses to integrate Snap’s Augmented Reality into their owned and operated channels. Consumers may enjoy immersive and personalized experiences with their favorite brands with advanced tools that are designed to increase consumer confidence. Some of the initial retail customers are Goodr, Princess Polly, and Gobi Cashmere as these companies have been utilizing various products from Fit Finger to AR Try-On that are features that make up the company’s new Shopping Suite.
“Over the last decade, we’ve been hard at work bringing fun and personal AR experiences to Snapchatters. In the next decade, we’re excited to take our world-class AR technology to businesses’ websites, apps, and even into their physical locations,” said Jill Popelka, Head of AR Enterprise Services of Snap Inc. “We look forward to making the shopping experience more delightful for consumers and transforming businesses around the world with AR Enterprise Services.”
ARES unifies Snap’s world-class AR technology with technologies from Snap’s acquisitions of Vertebrae, Fit Analytics, and Forma over the last two years, which built the groundwork for Snap’s AR enterprise offering.
The shopping Suite’s AR asset creation assists businesses create digital versions of their products using photogrammetry hardware and machine learning creation pipelines to deliver high level assets optimized for end user performance.
