Adobe Reports New Sensei GenAI Services for Marketing Workflows

Written by Ming Mui

March 21, 2023

Adobe Inc. (NASDAQ: ADBE) announced at the Adobe Summit – the world’s largest Digital Experience Conference that the generative AI innovations across Adobe Experience cloud that will redefine how businesses deliver customer experiences. Adobe has delivered hundreds of intelligent capabilities through Adobe Sensei within its applications to allow customers to work and collaborate in new ways.


“Adobe has a long history of unlocking AI as a co-pilot for marketers, and we have a vision for generative AI that covers the full lifecycle of customer experience management, with the enterprise-grade security and data governance that our customers expect,” said Amit Ahuja, senior vice president, Digital Experience Business at Adobe. “Business growth is driven by customer experiences, and generative AI is a transformative, foundational technology that will impact every aspect of how brands connect with their customers.”

Marketers and other customer experience teams will benefit from Sensei GenAI as they may utilize a co-pilot to help increase productivity without having to increase their workload.

Adobe plans to bring Adobe Firefly, a number of creative generative AI models directly into Adobe Experience Cloud.

Sensei GenAI will allow brands to instantly generate and modify tet based experiences across any customer touchpoint and leverage different large language models. This includes ChatGPT through the Microsoft Azure OpenAI Service and FLAN-T5.




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