Peloton (NASDAQ: PTON) has announced the appointment of Leslie Berland as Chief Marketing Officer, effective tomorrow January 18th, 2023. Berland has experience in strategic and creative marketing expertise for iconic brands. She will report directly to CEO Barry McCarthy and serve as a member of the leadership team. From overseeing brand product and product marketing, creative, consumer insights, membership and global communications.
“Leslie is an accomplished marketer, with proven experience guiding brands in transformation. She understands the critical importance of storytelling and engaging current and future Peloton Members,” said McCarthy. “As we continue our pivot to growth, showcasing the magic that drives people to Peloton and keeps them so passionate and engaged is essential. She and the marketing team will play a central role in broadening our reach, appeal, and impact.”
Berland previously served as CMO at Twitter that oversaw marketing and communications to define and deepen brand identity and influence on a global scale. “Peloton is at a unique moment in its transformation journey, and I’m thrilled to be a part of it!,” said Berland. “I’m a huge believer in the product, the company, and its potential. I’m inspired by Peloton’s continued innovation and commitment to its current and future Members and see amazing opportunities ahead.”