The Trump Organization announced Monday the upcoming launch of Trump Mobile, a new wireless phone service and smartphone product, marking former President Donald Trump’s latest business venture into the consumer tech market. Set to debut in September, the service will include a mobile plan branded “The 47 Plan”, and a flagship T1 smartphone priced at $499.
According to the official Trump Mobile website, the $47.45-per-month service plan will offer unlimited talk, text, and data, in addition to roadside assistance and a bundled Telehealth and Pharmacy Benefit. The monthly price and plan name both allude to Trump’s political identity — he served as the 45th president and, after winning a second term, is now the 47th president.
The newly announced T1 smartphone sports a gold-colored metal casing etched with the American flag, and promotional images showcase the screen displaying Trump’s signature campaign slogan: “Make America Great Again.” Running on Android 15, the T1 features a 6.8-inch AMOLED display, 12 GB of RAM, 256 GB of storage, a 50-megapixel rear camera, and a 16-megapixel front-facing camera.
While Trump Mobile markets itself as a premium offering, its pricing appears steep compared to other major carriers. Competing budget plans like Visible by Verizon offer unlimited data for $25/month, and Mint Mobile’s 12-month unlimited plan runs at $30/month.
As with many of Trump’s recent ventures — including branded Bibles, sneakers, and watches — the mobile phone and service are the result of a licensing deal. These types of arrangements allow Trump and his family to profit from branded products with minimal financial risk, though they have continued to raise ethics concerns as Trump remains in office.
Still, the move signals the former businessman-turned-politician’s ongoing efforts to expand his brand footprint into new industries, leveraging his political persona as both a marketing tool and a commercial asset.
Whether Trump Mobile can gain traction in a competitive and price-sensitive telecom market remains to be seen, but it’s clear that the former president is once again betting on brand loyalty to drive consumer interest.
